Celebrate life every day, everywhere
Diageo
In 2023, Promotion-Tools AG successfully executed a large number of projects for Diageo. These projects took place at various locations and included a wide range of assignments, activities, and activations.
Throughout the year, we implemented more than 35 projects for Diageo, covering everything from concept development and staffing to influencer marketing within the Thryve Group. Notably, 40 assignments were carried out as part of the Winter Sales Force in Davos, Wengen, and Laax.
| Date |
The year 2023 |
| Customer |
Diageo |
| Tasks |
|
During the Diageo Tour from April to August, an impressive 180 events were held at 27 different locations. These included tastings in various regions of the new non-alcoholic gins, Gordon's 0.0 and Tanqueray 0.0%.
In addition, over 200 SWISSPER influencers were active for Diageo in June, with the campaign generating more than 35,000 views on Instagram.
Other exciting events included Züri Fäscht, the Montreux Jazz Festival, and several Christmas markets across Switzerland.
We once again had the opportunity to participate in the Zurich Christmas markets with the "Baileys" brand. Another success was the presentation of a new non-alcoholic product at the Montreux Christmas market, – the non-alcoholic Captain Morgan 0.0% rum, which was launched in Switzerland in January 2024.
We look back with pride on a successful 2023. The variety and scope of activities over the past year have demonstrated our ability to continue implementing innovative and effective marketing strategies in the future. We are excited about the new possibilities and opportunities the year will bring and look forward to continuing our successful collaboration with Diageo.
Our projects speak for themselves
More cases
From roadshows to trade fair appearances - we have put numerous brands in the spotlight.
