Beach Open Gstaad Sampling

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Valais

WE ARE WATER LOVERS

On July 7, 2024, we ran an extensive sampling campaign for Valais as part of the Beach Open in Gstaad. This campaign aimed to introduce the fruity and refreshing quality of Valais Botanical to a wide audience and offer them a delicious change of pace.

Time period

July 7, 2024

Client

Valais

Tasks
  • Consulting & Conception
  • production
  • logistics
  • Staffing

During the event, we reached around 3,000 people, many of whom actively participated in the event or were there as spectators. A total of 2,500 bottles of Valais Botanical were distributed, which were very well received by visitors.

The fruity refreshment from Valais Botanical offered the participants and spectators a welcome change and enrichment of the event. Especially on a hot summer day like this, the cool refreshment proved to be the ideal complement to the sporting action of the Beach Open.

Our sampling campaign was not only an opportunity to introduce the product, but also an important step in raising awareness of the Valais Botanical brand and receiving direct feedback from consumers. Participants appreciated the opportunity to try the drink for free and many expressed their enthusiasm for the refreshing taste.

Overall, the sampling campaign helped to position the Valais brand in a dynamic and sporty environment and to offer the local public a refreshing and fruity alternative.


Days
Visitors interactions
+
Distributed bottles