Directly at the target group at the right time
Presence around the St. Gallen Hyrox event
In the context of the Hyrox event in St. Gallen, we worked with ESN to implement a combinedsampling andout-of-home campaign.The aim was to strengthen the brand presence around the event and generate maximum attention through direct product experiences and extremely high media visibility.
| Period |
January 2026 |
| Client |
ESN |
| Tasks |
|
Over the course of seven days, we built up a strong presence around the event with a combination of OOH measures over the entire period, and three days of active sampling at the St. Gallen train station. Around 22'000 ESN samples were distributed during these three activation days.
The OOH campaign included billboards at several locations, city bus advertising, digital screens in city buses and advertising placements on SBB ticket machines.
The result: near-complete visibility around the Hyrox event, reaching the target audience at the right time and place. Thank you to ESN and our promoters for the strong collaboration.
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