National 360° POS activation
FOCUSWATER Experience Mall Promotion
What's your FOCUS?
For the Rivella Group, we were able to realize a national 360° POS activation with the FOCUSWATER Experience Roadshow. Over a period of almost four months, the project toured 11 shopping centers throughout Switzerland - with an interactive stand concept, motivated staff and the ideal combination of gamification and product experience.
| Time period |
02.05. - 31.08.2025 |
| Client |
Rivella Group |
| Tasks |
|
The highlight was the digital game "What's your FOCUS?": visitors scanned a QR code at the stand and answered four questions directly on their own smartphone. Based on their answers, the appropriate FOCUSWATER variety was displayed live on the screen - and then handed over directly as a sample. Participants were also able to register for the prize draw to win an Apple Watch.
The project was successfully implemented together with our partners Rawcut AG and wetalkwithyou AG. We provided comprehensive support throughout the implementation process, from conception to complete planning and implementation, including production, logistics, warehousing and personnel management.
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From roadshows to trade fair appearances - we have put numerous brands in the spotlight.
