An activation with lasting impact

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CoffeeB

A sustainable coffee enjoyment that can be touched!

At the Seaside Festival, CoffeeB relied on the expertise of Promotion-Tools. The goal was to design and implement a tailor-made live activation to strengthen brand presence and directly boost sales. The project combined strategy, flexibility, and operational excellence – in a dynamic environment with high visitor numbers.

Timeframe

August 2025

Client

Delica

Tasks
  • Consulting & conception
  • Personnel recruitment & coordination
  • Logistics & warehouse
  • Event setup & on-site support

Over two days, 16 brand ambassadors represented CoffeeB on site, creating direct and authentic interactions with festival visitors. The activation delivered a consistent, high-quality, and brand-aligned experience – reflecting CoffeeB’s strong commitment to quality. Despite changing weather conditions, the team quickly adapted the setup to ensure smooth operations. This responsiveness and precision highlight the professionalism with which Promotion-Tools operates in the field and live marketing sector.

The project clearly illustrates how Promotion-Tools turns event presence into a true marketing driver through precise planning, flexibility, and high-quality execution. With this approach, we help brands create measurable value – where direct interaction makes the difference.

The CoffeeB activation at the Seaside Festival stands as an example of successful collaboration between brand and agency. It proves that targeted consumer interaction, combined with excellent execution, leads to sustainable brand growth and commercial success. At Promotion-Tools, we believe every field contact is an opportunity to make the brand come alive – and leave a lasting impression.

Activation days
Brand Ambassadors
Sold Coffees
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