Electrolux Roadshow
The largest washing machine in Switzerland - at the largest public exhibition in Switzerland
The largest washing machine in Switzerland attracts attention at trade fairs, train stations and major events.
Electrolux attracted attention throughout Switzerland with a unique brand presentation: a gigantic, walk-in washing machine trailer - equipped with a digital wheel of fortune, immersive lighting concept and interactive elements - toured across Switzerland and was experienced by thousands of visitors.
| Time period |
Summer 2025 |
| Client |
Electrolux |
| Tasks |
|
The roadshow began as a simple trailer - from this came the vision of building the largest walk-in washing machine in Switzerland. Concept, idea & creation by Promotion-Tools in collaboration with the THRYVE partner agencies Rawcut AG and wetalkwithyou AG as well as Goldschnitt.
Interior fit-out was completely implemented by Promotion-Tools for approx. 600 hours. Logistics: 150 hours of work for set-up and dismantling. Used for each event: a truck with trailer, a van with trailer and a towing vehicle for the trailer.
Successful tour throughout Switzerland:
After kicking off at the BEA trade fair in Bern (April 25 - May 4), the roadshow made stops at highly frequented locations such as Zurich main station, Lausanne, Winterthur, Basel, Lucerne, the major ESAF event and the OLMA trade fair in St. Gallen.
The Electrolux roadshow impressively demonstrates how field & live marketing makes brand messages emotionally tangible - right in the middle of people's everyday lives.
Promotion-Tools would like to thank the Electrolux Group for their trust and all partner agencies and employees who contributed to the success of this project with passion and precision.
In-depth insights from the partner agencies:
- Brand experience by Rawcut
- Interactive brand experience by wetalkwithyou
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From roadshows to trade fair appearances - we have put numerous brands in the spotlight.
